Stop Guessing Why It Failed. Start Rebuilding What Works.

A 4-step RAFT Framework debrief system inspired by Amazon, Google, and Netflix—tailored for solopreneurs.


Failure Isn’t Fatal—But Repeating It Is.

The RAFT Kit helps you break down what went wrong, extract what worked, and build a smarter path forward—without the shame spiral.

When you’re building solo, failure hits harder.
Already used by solo founders, creators, and consultants navigating launches, pivots, and breakdowns.

Free instant access. No fluff. Just real signal.

🔍 Here’s What You’ll Get:

The RAFT Framework
Recognize, Analyze, Find, Transform—clarity through structure.

🧠 Emotional Debrief Prompts
Process the emotions before they sabotage the insight.

🔍 Root Cause Framework
Adapted “Five Whys” for solo creators—no manager required

🗺️ Timeline Mapper
Find where things actually broke down.

📋 Phoenix Checklist Builder
Codify what you’ve learned—so your failures don’t repeat themselves.

🌟 Implementation Plan
Review checkpoints before, during, and after every launch

It’s like doing a postmortem with a mentor—except you’re both the founder and the team.

Why I Built This:

Most advice about failure is either too corporate (jargon-filled postmortems) or too vague (“just learn from it”).
I’ve seen firsthand how tech giants run postmortems that generate breakthroughs.
So I took what works—and rebuilt it for people like us.
The RAFT Kit is for solopreneurs, creators, and independent thinkers who want a no-fluff, no-blame system to learn fast and build better.

Already used by solo founders, creators, and consultants navigating launches, pivots, and breakdowns.

Ready to Get the Kit?

Free for now. Not forever.
This will likely become a paid resource. You’re getting early access.
You’ll get the kit instantly—and one original solo-building framework or idea every week.
No fluff. No spam. Just signal.

Frequently Asked Questions

Q: Is this really free?
Yes—for now. No upsells. No manipulative funnels. Just a tool I wish I had years ago.

Q: Is this for me?
If you’re building solo—and you’re tired of repeating the same mistakes (or “failures”) without knowing why—this is for you.
Whether you’re a creator, consultant, coach, or indie builder, RAFT gives you structure where there was only stress.


Q: How’s this different from a blog post?
This isn’t a read-and-forget download. It’s a framework in action—built to guide your own debrief with exercises, prompts, and a repeatable system.
Want the full backstory and real-world examples? You’ll find those in my in-depth article linked at the bottom of the kit.


Q: How long will it take to use?
30–60 minutes the first time. Then 15 minutes per project. Reflection without the overwhelm.

You don’t need more motivation. You need a system.

Most people keep moving without learning from what just happened. But the builders who grow—the ones who last—stop, reflect, and recalibrate.
RAFT gives you the clarity to do that—without overwhelm, guilt, or guesswork. Use it once, and you’ll never process failure the same way again.

— Reza Motaghi
Former Medical Specialist & Associate Professor
Now building systems that work—for people who build alone. (Chief Innovation Officer)

Free for now. Not forever.
Instant access. One framework per week.
Unsubscribe anytime. (You probably won’t.)